Strategic Analysis of AR/VR Brand Campaigns

Despite increasing investment in immersive experiences, many AR/VR brand activations fall short—disengaging users or missing business goals. In this capstone project, students will act as strategic consultants for MoVA, a Vancouver-based immersive tech company, to investigate failed AR/VR campaigns and identify recurring breakdowns in experience design, market fit, and deployment. Students will evaluate 3–5 real-world campaign failures across retail, event, and cultural sectors, applying strategic management frameworks, competitive analysis, and market research to assess what went wrong. MoVA will provide campaign leads, industry context, and support throughout. The goal is to identify gaps in customer expectations, messaging clarity, and execution strategy—and then recommend actionable improvements. Students will synthesize their insights into a full strategy report, helping MoVA refine its offerings while equipping brands with a smarter path to immersive marketing success.

Analyzing and Enhancing AR/VR Brand Campaigns

This project aims to delve into the world of augmented reality (AR) and virtual reality (VR) brand campaigns that have not met their intended success across various sectors. The primary goal is to identify the reasons behind their underperformance and to uncover strategic gaps that may have contributed to these outcomes. By conducting a thorough analysis, learners will gain insights into the common pitfalls and challenges faced by these campaigns. The project will enable students to apply their classroom knowledge of marketing, data analysis, and immersive technologies to real-world scenarios. Ultimately, the objective is to propose data-backed recommendations that can enhance future immersive marketing strategies, aligning with MoVA Realities' mission to deliver more accessible and effective WebXR solutions. The project will focus on a small number of closely related tasks, ensuring that it is manageable within the given timeframe and skill set of the learners.

Analyzing AR/VR Campaign Failures for Enhanced Audience Engagement

In recent years, augmented reality (AR) and virtual reality (VR) have emerged as powerful tools for brand campaigns. However, many high-profile campaigns utilizing these technologies have not achieved the desired impact. The goal of this project is to investigate the reasons behind the failure of such AR/VR campaigns, focusing on gaps in audience engagement, usability, and strategic alignment. Students will conduct competitive research, perform primary audience testing, and analyze underperforming immersive campaigns across various industries, including retail, events, and cultural marketing. By understanding the shortcomings of these campaigns, students will provide actionable marketing insights that can help improve future AR/VR brand initiatives.

AI-Powered Immersive Experience Platform Framework

MoVA Realities is embarking on the development of an AI-powered immersive experience platform aimed at revolutionizing enterprise interactions. The goal of this project is to define the initial software development framework that will serve as the foundation for the platform's Minimum Viable Product (MVP). This involves identifying and prioritizing key requirements that will ensure the platform's scalability, usability, and effectiveness for enterprise adoption. The project will focus on creating a structured approach to software development that aligns with MoVA's vision of integrating AI into immersive experiences. Learners will apply their classroom knowledge of software development methodologies, AI integration, and user experience design to outline a comprehensive framework. The project will involve tasks such as conducting requirement analysis, designing system architecture, and establishing development priorities, all of which are crucial for the successful launch of the MVP.

Plug-and Play Virtual Event Kit Visual Showcase

MoVA Realities is seeking to enhance the visual appeal and marketability of its Plug-and-Play event kit, a versatile solution designed to enrich festivals and themed events with customizable virtual effects. The project aims to develop a 3D mock-up of the event kit, showcasing its innovative features and ease of use. Additionally, the project will involve creating an animated promotional video that highlights the product's unique capabilities and user-friendly installation process. By integrating classroom knowledge of 3D modeling, animation, and digital marketing, learners will contribute to a compelling visual presentation that will be featured on MoVA's website and during the product launch. The project will focus on creating visually engaging content that effectively communicates the value of the Plug-and-Play event kit to potential customers.

Empowering Immersive Education: Purpose-Driven XR Content for Real Impact

MoVA Realities seeks to enhance its digital presence by developing a series of engaging content pieces that highlight the transformative benefits of Extended Reality (XR) in corporate education and alignment. The project aims to inform and captivate potential stakeholders by providing clear industry insights and showcasing the practical applications of XR technology. The learners will research current trends and case studies in XR, focusing on its impact on corporate training and development. They will then create compelling social media posts and website articles that effectively communicate these insights. The goal is to increase stakeholder engagement and position MoVA Realities as a thought leader in the XR industry. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and XR technology in a real-world context.

Visual Storytelling: Augmented Reality Pitch Deck Enhancement

MoVA Realities seeks to revamp its pitch deck to effectively convey the transformative potential of its augmented reality technology to various stakeholders, including corporate partners, marketing agencies, and investors. The project involves creating a streamlined and engaging presentation that employs comic book-style storytelling to illustrate the practical applications of MoVA's solutions. By customizing the pitch for each audience segment, the project aims to highlight key benefits, generate interest, and build stronger connections with potential partners. This initiative will not only enhance MoVA's branding but also offer graduate students a valuable opportunity to apply their knowledge in marketing strategy and creative communication. The project will focus on developing a cohesive narrative that aligns with MoVA's vision and objectives.

Exploring New Horizons: Market Expansion Strategy for MoVA Realities

MoVA Realities is seeking to expand its footprint in the augmented reality (AR) industry by identifying new market opportunities. This project involves conducting in-depth market research to pinpoint potential customer segments and regions that align with MoVA's cutting-edge AR products and services. Learners will delve into current market trends, analyze consumer behavior, and evaluate competitor strategies to formulate actionable recommendations. The goal is to develop a comprehensive understanding of the AR landscape and identify strategic entry points for MoVA. By leveraging classroom knowledge, students will gain practical experience in market analysis and strategic planning, ultimately contributing to MoVA's growth and brand visibility in untapped markets.

Strategic Partner Engagement Plan for MoVA Realities

MoVA Realities seeks to expand its market presence in the immersive technology sector by developing a strategic plan to identify and engage potential business partners. The project involves researching target industries and companies that align with MoVA’s offerings, analyzing competitive landscapes, and crafting tailored outreach strategies. Learners will focus on understanding the dynamics of the immersive tech market and identifying key decision-makers within target organizations. The goal is to create a comprehensive plan that outlines potential partnership opportunities, enhancing MoVA's ability to generate leads and foster collaborative ventures. This project provides learners with the opportunity to apply their knowledge of market analysis, strategic planning, and communication in a real-world context.

Building Bridges: Mentor Network Development for MoVA Realities

MoVA Realities aims to strengthen its strategic direction by connecting with experienced mentors and advisors in the immersive technology sector. This project will focus on identifying potential mentors who can provide valuable insights and guidance. Students will conduct research to find individuals with expertise in relevant areas, as well as explore funding opportunities and accelerator programs that align with MoVA’s goals. The project will involve creating outreach strategies to engage these professionals and preparing presentations to effectively communicate MoVA's vision. Ultimately, the goal is to leverage these relationships to foster collaboration and drive the company’s growth and success.

Educational Workshop on MoVA's New Products and Services

MoVA Realities seeks to host an online educational workshop aimed at potential marketing partners, including in-house marketing teams within larger corporations and marketing agencies. This workshop will play a crucial role in MoVA's marketing and branding strategy during the launch phase. The project team will create engaging content that highlights MoVA's unique value propositions and develop interactive activities to demonstrate product capabilities. Ensuring alignment with MoVA's overall branding objectives is vital. This project provides graduate students an opportunity to apply their project management skills in planning, organizing, and executing an impactful online workshop that fosters partnerships and enhances brand visibility.

Enhancing MoVA Realities' Brand Communication Strategy

MoVA Realities seeks to strengthen its brand impact and community engagement by leveraging persuasive communication techniques. This project will guide students to research MoVA’s brand, audience, and communication channels to develop strategies for impactful messaging. Students will use their findings to craft persuasive content ideas and outreach recommendations that align with MoVA’s goals in the augmented reality and events sector.

Augmented Reality Strategic Research and Lead Generation Pipeline for Event Sector

MoVA Realities aims to solidify its industry influence and expand its client base within the events sector by leveraging cutting-edge AR engagement strategies. This project will involve researching AR engagement trends to identify innovative approaches for positioning MoVA as a thought leader. Students will analyze industry data and case studies to craft content recommendations that highlight MoVA’s AR expertise in event applications. Additionally, they will develop a structured lead generation process by identifying key client segments, crafting targeted messaging, and proposing outreach strategies that align with MoVA’s brand goals. The goal is to enhance MoVA’s presence and drive client acquisition within the events industry through impactful AR engagement and strategic outreach.

Digital Strategy and Lead Generation Development for MoVA’s Growth

MoVA Realities is seeking to enhance its digital presence and effectiveness in the augmented reality (AR) industry. The project aims to develop a comprehensive digital strategy that aligns with MoVA's business goals and leverages current industry trends. The learners will begin by conducting a competitor analysis to understand the digital strategies employed by key players in the AR sector. This will be followed by crafting targeted content strategies that resonate with MoVA's audience and enhance brand visibility. Additionally, the project involves performing a website audit to identify areas for improvement and provide SEO recommendations to boost online traffic. The learners will also identify emerging AR industry trends to ensure MoVA stays ahead of the curve. Finally, the project will focus on building a B2B lead generation pipeline specifically tailored for the events sector, helping MoVA to expand its client base and increase revenue opportunities.

Social Media Competitor Analysis and Content Strategy for MoVA Immersive Tech

MoVA Realities seeks to enhance its online presence and engagement by understanding its competitors' strategies across Instagram, LinkedIn, and their websites. The goal of this project is to conduct a comprehensive analysis of MoVA's competitors to identify successful content strategies and engagement tactics. Learners will apply their knowledge of digital marketing and social media analytics to gather data, analyze trends, and derive actionable insights. The project will focus on understanding the types of content that resonate with audiences, the frequency of posts, and the engagement metrics that competitors achieve. By the end of the project, learners will develop a content strategy that aligns with MoVA's brand identity and targets its audience effectively.

Strategic Positioning and Partnership Framework for MoVA Realities

MoVA Realities is seeking to establish a strong foothold in the rapidly evolving WebXR market. The challenge lies in differentiating MoVA from competitors while simultaneously creating a strategic partnership framework to enhance business development. This project aims to develop a competitive positioning strategy that highlights MoVA's unique value propositions and identifies potential partners that align with MoVA's vision for sustainable growth. By leveraging classroom knowledge in marketing, strategic management, and business development, learners will analyze market trends, competitor strategies, and potential partnership opportunities. The goal is to ensure MoVA's industry leadership and long-term success in the WebXR space.

Enhancing MoVA Realities’ Website: Showcasing Innovation & Case Studies

MoVA Realities is embarking on a project to revitalize its online presence by updating its website to align with the company's latest strategic direction. The current website needs a thorough evaluation to identify areas for improvement in both structure and user experience (UX/UI). The project aims to enhance the website's ability to effectively communicate MoVA's evolving services, showcase newly completed case studies, and highlight the company's innovative culture. The project will involve analyzing the existing website, proposing design and content enhancements, and integrating new case studies and strategic content. The goal is to create a cohesive and engaging online platform that resonates with MoVA's target audience and accurately reflects the company's forward-thinking approach.

AI-Enhanced WebXR Exploration

MoVA Realities is seeking to explore the integration of artificial intelligence within WebXR applications to enhance user experiences for corporate and institutional partners. The project aims to investigate how AI can be utilized to improve interactivity, personalization, and efficiency in WebXR environments. Learners will apply their knowledge of AI algorithms and WebXR technologies to develop a prototype that demonstrates potential use cases. The project will involve researching current AI trends in immersive technologies, identifying key areas where AI can add value, and designing a solution that aligns with the needs of MoVA Realities' partners. This project offers an opportunity for learners to bridge theoretical knowledge with practical application in a cutting-edge field.

MoVA Realities Brand Enhancement Campaign

MoVA Realities aims to increase brand visibility and awareness through a well-executed public relations campaign. Students will develop and implement strategies to improve MoVA's reputation in the immersive technology industry. By creating engaging press materials, executing social media campaigns, and producing podcast content, this project will help MoVA reach a broader audience. The goal is to establish MoVA as a thought leader in augmented reality, allowing students to apply PR and marketing strategies in a real-world business context.

MoVA Realities Website Enhancement and Copywriting Project

MoVA Realities aims to strengthen its digital footprint by optimizing its website for better user engagement and conversion rates. The project involves conducting a thorough audit of the current website to assess its design, usability, SEO, and content quality. The audit will identify specific areas that require improvement to enhance user experience and search engine visibility. Following the audit, the project will focus on developing persuasive and action-oriented copywriting that aligns with MoVA's brand values. The new content will aim to increase brand awareness and encourage visitors to take specific actions, such as requesting a demo or initiating contact for potential partnerships. This project provides an opportunity for learners to apply their knowledge of digital marketing, SEO, and content creation in a real-world context.