Empowering Immersive Education: Purpose-Driven XR Content for Real Impact

Open
MoVA Realities
Toronto, Ontario, Canada
MoVA Team
CEO and Co-founder
(3)
4
Project
Academic experience
90 hours of work total
Learner
Anywhere
Beginner level

Project scope

Categories
Communications Market research Digital marketing Social media marketing
Skills
stakeholder engagement target audience digital content extended reality training and development thought leadership content creation content strategy digital marketing social media
Details

MoVA Realities seeks to enhance its digital presence by developing a series of engaging content pieces that highlight the transformative benefits of Extended Reality (XR) in corporate education and alignment. The project aims to inform and captivate potential stakeholders by providing clear industry insights and showcasing the practical applications of XR technology. The learners will research current trends and case studies in XR, focusing on its impact on corporate training and development. They will then create compelling social media posts and website articles that effectively communicate these insights. The goal is to increase stakeholder engagement and position MoVA Realities as a thought leader in the XR industry. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and XR technology in a real-world context.

Deliverables

The project deliverables include a series of at least five social media posts and three website articles that highlight the benefits of XR in corporate education. Each content piece should be well-researched, visually appealing, and tailored to engage MoVA Realities' target audience. Additionally, a presentation summarizing the research findings and content strategy will be prepared for MoVA Realities' review. The deliverables will demonstrate the learners' ability to create impactful digital content that aligns with industry trends and stakeholder interests.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Entertainment, Events services, Marketing & advertising, Media & production, Technology
Representation
Minority-Owned Women-Owned Immigrant-Owned

MoVA Realities, a Princeton-led team, is building the "Canva for immersive experiences" to transform corporate training, marketing, and events through accessible WebXR solutions. Our mission is to help organizations create high-engagement activations with measurable results—bridging the gap between physical and digital interactions. By blending real and virtual worlds via the web, we empower trainers, event planners, and marketers to craft scalable, tech-friendly XR campaigns without the usual complexity. MoVA makes immersive experiences easy, impactful, and accessible, delivering real value and lasting impressions—no advanced hardware or coding headaches required.