Ana Sofia Mesta
Learner
(1)
5
Location
Vancouver, British Columbia, Canada
Portals
Categories
Hospitality, tourism & culinary arts Operations Project management Talent recruitment Translation

Skills

Competitive analysis 2 Consumer behaviour 2 Data analysis 2 Data visualization 2 Marketing strategies 2 Market research 2 Persona development 2 Project management 2 Segmentation analysis 2 Strategic communication 2

Achievements

Latest feedback

Michael Navarro
Michael Navarro
He / Him
Chief Executive Officer
June 22, 2025
Individual endorsement
Market research Data analysis Segmentation analysis Persona development Competitive analysis Marketing strategies Consumer behaviour Strategic communication Data visualization Project management
Ana Sofia was a dedicated and thoughtful contributor to the project from start to finish. Her work in segmentation analysis and persona development added depth to the team’s findings and helped ensure that our strategies were grounded in real audience insights. She showed strong critical thinking and maintained clear, professional communication throughout the engagement. Ana Sofia’s ability to approach research with both structure and creativity made her a valuable member of the team.
Team feedback
Market research Data analysis Segmentation analysis Persona development Competitive analysis Marketing strategies Consumer behaviour Strategic communication Data visualization Project management
Working with this team from University Canada West was an outstanding experience from start to finish. Each member brought professionalism, creativity, and a clear understanding of the project goals. The market research and segmentation analysis you delivered was detailed, strategic, and actionable—providing valuable insights for TiriVelo’s growth strategy. Special recognition to Valeria for her leadership, and to the entire team for confidently handling post-presentation questions with clarity and poise. Your collaboration and teamwork truly stood out, and I’m grateful for all your hard work and dedication. Wishing you continued success in everything ahead—you all have very bright futures!
University Canada West
Capstone Project Class 1 : Strategic Business Solutions
University Canada West
TiriVelo Pet Care Inc.
Market Research & Segmentation Project Plan for TiriVelo Pet Care Services Inc.
TiriVelo Pet Care Inc.

Recent projects