Feedback details

(5.0)
Communication
Creativity
Critical Thinking
Professionalism

Individual Endorsement

Market research Data analysis Segmentation analysis Persona development Competitive analysis Marketing strategies Consumer behaviour Strategic communication Data visualization Project management
Ana Sofia was a dedicated and thoughtful contributor to the project from start to finish. Her work in segmentation analysis and persona development added depth to the team’s findings and helped ensure that our strategies were grounded in real audience insights. She showed strong critical thinking and maintained clear, professional communication throughout the engagement. Ana Sofia’s ability to approach research with both structure and creativity made her a valuable member of the team.

Team feedback

Market research Data analysis Segmentation analysis Persona development Competitive analysis Marketing strategies Consumer behaviour Strategic communication Data visualization Project management
Working with this team from University Canada West was an outstanding experience from start to finish. Each member brought professionalism, creativity, and a clear understanding of the project goals. The market research and segmentation analysis you delivered was detailed, strategic, and actionable—providing valuable insights for TiriVelo’s growth strategy. Special recognition to Valeria for her leadership, and to the entire team for confidently handling post-presentation questions with clarity and poise. Your collaboration and teamwork truly stood out, and I’m grateful for all your hard work and dedication. Wishing you continued success in everything ahead—you all have very bright futures!
Custom Questions
  • Q1 - Text short
    In two to three sentences, describe the tasks that the student team worked on for your business.  *
    The student team conducted in-depth market research and segmentation analysis for TiriVelo Pet Care Services Inc. Their tasks included competitive benchmarking, audience profiling, and strategic recommendations to enhance our go-to-market strategy. They also presented their findings in a final report and live presentation that was both professional and insightful.
  • Q2 - Text short
    What was the impact of the student team’s contributions on your business?  *
    The team’s work provided us with valuable data-driven insights that will directly inform our marketing and positioning strategies. Their research gave us a clearer understanding of our target market and competitive landscape, which is especially beneficial as we prepare for future growth phases. Their contributions exceeded expectations and will serve as a strong foundation for decision-making moving forward.
  • Q3 - Linear scale
    How would you rate the team’s problem solving skills related to the project?  *
    5
  • Q4 - Linear scale
    How would you rate the team’s communication skills related to the project?  *
    5
  • Q5 - Linear scale
    How would you rate the team’s time management skills related to the project?  *
    5
  • Author
    Michael Navarro
    He / Him
    Chief Executive Officer | TiriVelo Inc.
    Experience
    Capstone Project Class 1 : Strategic Business Solutions
    Project
    Market Research & Segmentation Project Plan for TiriVelo Pet Care Services Inc.
    Created At
    June 22, 2025