Digital Marketing Content Development for Aikya Global Inc.

Aikya Global Inc. is seeking to enhance its digital presence through strategic content creation for its marketing campaigns and website. The goal of this project is to develop engaging and informative content that aligns with Aikya Global's brand values and appeals to its target audience. The project will involve researching current market trends, understanding the company's brand voice, and creating content that can be used across various digital platforms, including the company website and social media channels. The team will focus on crafting compelling blog posts, social media updates, and website copy that not only informs but also engages and converts potential customers. This project provides an opportunity for learners to apply their knowledge of digital marketing strategies, content creation, and SEO optimization in a real-world setting.

Competitive Analysis and Market Research for Recycled PET Resin Opportunities in Canada (& USA)

Aikya Global Inc. is looking to expand its market for recycled PET (Polyethylene Terephthalate) resin in Canada. The goal of this project is to conduct comprehensive market research to identify potential leads and opportunities for recycled PET resin. The project will involve analyzing current market trends, identifying key players in the industry, and understanding the demand for recycled PET resin. This research will help Aikya Global Inc. to strategically position its products and identify potential customers and partners. Background knowledge in plastics, recycling, and sales will be advantageous for this project. Key tasks include: - Analyzing market trends and demand for recycled PET resin in Canada (& USA). - Identifying key industry players and potential customers. - Assessing the competitive landscape. - Providing strategic recommendations based on the research findings.

Feasibility Study and Business Plan for Plastics Recycling Unit

Aikya Global Inc. is considering the establishment of a recycled plastics compounding unit to mitigate environmental concerns and capitalize on the growing demand for sustainable materials. The project aims to develop a comprehensive business plan that outlines the operational, financial, and marketing strategies necessary for setting up the recycling unit. The team will conduct market research to understand industry trends, analyze potential locations for the facility, estimate the costs involved, and project potential revenues. The goal is to create a viable business plan that can be presented to stakeholders and potential investors, demonstrating the feasibility and profitability of the proposed recycling unit. Key tasks include: - Conducting market research to identify demand and competition. - Analyzing potential locations for the recycling unit. - Estimating operational and capital costs. - Projecting revenues and financial viability. - Developing marketing strategies to promote the recycled plastics.

Launching Online Retail Store for High-end Food Ingredients

Aikya Global Inc. is planning to launch an online retail store to expand its market reach and increase sales. The project is to develop and implement a comprehensive social media campaign to promote the online store and engage potential customers, improving present website, figuring out distribution channel, accouting and pricing for the sales . The project will have extra focus on creating content for social media platforms, including on the Facebook and Instagram, with the goal is to provide a seamless shopping experience for customers and drive traffic to the online store through targeted social media marketing. Key tasks include: Launching an online retail store. Developing and implementing a comprehensive social media campaign. Improving the existing website. Identifying distribution channels. Managing accounting and pricing for sales. Creating content for social media platforms (Facebook and Instagram). Driving traffic to the online store through targeted marketing.