Lin Ferguson
President & CEO - She
(8)
1
Companies
Categories
Advertising Digital marketing Marketing strategy Social media marketing Website development

Achievements

Latest feedback

Adam El-Awad
Adam El-Awad
He / Him
Learner
May 26, 2025
Project feedback
Working with Lin on this interior design project was an incredible experience. The project taught me so much about collaboration, creativity, and the design process from concept to completion. Lin was a fantastic leader—organized, insightful, and always open to new ideas. Throughout the project, I learned how to balance functionality with aesthetics and how important it is to listen, adapt, and work as a team. The experience helped me grow not just in design knowledge, but also in understanding the value of communication and collaboration in a professional setting. I'm really grateful for the chance to be a part of this project and to learn from Lin’s guidance and expertise.
Advance Ontario
Advance Ontario: April 2025 Cohort
Advance Ontario
The HillMar & Ash Group
Luxury Condo Interior Design Concept
The HillMar & Ash Group
Chiamaka Nwegbu
Chiamaka Nwegbu
Learner
May 26, 2025
Project feedback
Working with Lin on the Luxury Condo Interior Design Concept was an interesting and fun experience because I had the opportunity to engage directly with other students at different levels in their design journeys and an industry professional who has had experience in the Canadian design field. From the beginning, the team at HillMar & Ash encouraged open communication, collaboration, and mentorship. Her feedback was thoughtful and constructive, encouraging us to think critically about design. I particularly appreciated her openness to fresh ideas and her emphasis on storytelling. I would do this experience again for sure.
Advance Ontario
Advance Ontario: April 2025 Cohort
Advance Ontario
The HillMar & Ash Group
Luxury Condo Interior Design Concept
The HillMar & Ash Group
Ahmad Wehbe
He / Him
Learner
May 26, 2025
Project feedback
Working on this project with Lin and the HillMar & Ash Group has been an incredibly enriching experience. Lin's leadership and guidance throughout the process were both inspiring and supportive. She struck the perfect balance between offering creative freedom and providing thoughtful, constructive feedback, which pushed me to elevate my work and think more critically about my design decisions. What stood out most was Lin’s ability to articulate a clear vision for the project while still encouraging innovation and personal expression. Her attention to detail, responsiveness, and genuine interest in our growth made this a truly collaborative and motivating environment. I'm grateful for the opportunity to have contributed to a real-world project with such a strong mentor at the base. This experience has not only sharpened my technical and conceptual design skills but also given me deeper insight into the expectations and dynamics of working with clients in the design industry. Thank you, Lin, for your trust, mentorship, and unwavering professionalism.
Advance Ontario
Advance Ontario: April 2025 Cohort
Advance Ontario
The HillMar & Ash Group
Luxury Condo Interior Design Concept
The HillMar & Ash Group

Recent projects

The HillMar & Ash Group
The HillMar & Ash Group
Halton Hills, Ontario, Canada

"How She Flows" Website Development

The HillMar & Ash Group is seeking to create an engaging and informative website for their "How She Flows" menstrual subscription product, specifically designed for women of color. The goal of this project is to develop a user-friendly and visually appealing online platform that effectively communicates the unique value proposition of the product. The website should provide detailed information about the subscription service, highlight the benefits tailored to the target demographic, and facilitate easy subscription sign-ups. Additionally, the site should incorporate educational content about menstrual health and wellness, fostering a supportive community for users. The project requires a cohesive design that resonates with the brand's identity and appeals to the target audience.

Matches 1
Category Website development + 2
Open
The HillMar & Ash Group
The HillMar & Ash Group
Halton Hills, Ontario, Canada

Luxury Condo Interior Design Concept

The HillMar & Ash Group seeks an innovative interior design concept for a high-end two-bedroom condo intended for short-term rentals. The project aims to create a luxurious and inviting atmosphere that appeals to discerning travelers seeking comfort and style. Learners will apply their knowledge of interior design principles, space planning, and color theory to develop a cohesive design that enhances the condo's aesthetic appeal while maximizing functionality. The project will involve selecting appropriate furnishings, materials, and decor that align with the target market's preferences. The design should reflect modern trends and incorporate sustainable practices where possible. The goal is to deliver a concept that not only meets the client's expectations but also stands out in the competitive short-term rental market.

Matches 1
Category Interior design + 2
Closed
The HillMar & Ash Group
The HillMar & Ash Group
Halton Hills, Ontario, Canada

Optimizing Material for Menstrual Product Line

The main goal of the above project is to research and identify the best material for a menstrual product line that is effective, sustainable, and meets consumer preferences. The aim is to create a high-quality product that stands out in the market and satisfies the needs of the target audience.

Matches 2
Category Market research + 1
Closed
The HillMar & Ash Group
The HillMar & Ash Group
Halton Hills, Ontario, Canada

New Product Design

The main goal of this project is to develop new feminine hygiene product(s) to create a solution that addresses the needs and preferences of women during their menstrual cycle. This solution should be effective, comfortable, and accessible, while also considering ethical and social considerations such as sustainability and inclusivity.

Matches 2
Category Customer segmentation + 3
Closed