Innovative Marketing Strategies for Allied Therapy Clinic

Allied Therapy, a leading allied health clinic in Halifax, Nova Scotia, is seeking innovative marketing strategies to enhance its presence in both B2C (Business to Consumer) and B2B (Business to Business) markets. The clinic aims to increase its client base by effectively communicating its unique services and value propositions to individual clients and business partners. The project involves analyzing current marketing efforts, identifying gaps, and proposing creative solutions that align with the clinic's brand and objectives. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and digital marketing tools to develop a comprehensive marketing plan. The goal is to create a set of actionable marketing strategies that can be implemented to boost the clinic's visibility and engagement with target audiences.

Allied Therapy- Community based health care

We are a team of Allied Health Professionals that work together to support Halifax and all of Nova Scotia. We offer Speech Therapy, Occupational Therapy, Physiotherapy, ABA Therapy, Psychoeducational Assessment, and Therapeutic Respite and specialize in wrap around care for vulnerable populations. Our challenge is that our clinic is the only one of it's kind in Nova Scotia. Other companies are starting to notice and diversify and we would love some support to establish ourselves in this space and be known as the original and best. We work closely with Jordan's Principle and want to ensure that our website and content is sensitive to all populations that we serve.

Allied Therapy- Community based health care

We are a team of Allied Health Professionals that work together to support Halifax and all of Nova Scotia. We offer Speech Therapy, Occupational Therapy, Physiotherapy, ABA Therapy, Psychoeducational Assessment, and Therapeutic Respite and specialize in wrap around care for vulnerable populations. Our challenge is that our clinic is the only one of it's kind in Nova Scotia. Other companies are starting to notice and diversify and we would love some support to establish ourselves in this space and be known as the original and best.

Allied Therapy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Allied Therapy is a team of allied health professionals in Nova Scotia working together to provide wrap around care to our clients. We have Speech Therapists, Occupational Therapists, ABA Therapists, Physiotherapists, Psychologists, and offer Therapeutic Respite. We specialize in vulnerable populations and providing evidence-based care to everyone we work with. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Media Content Development- creating social media posts, YouTube videos, blog posts, interviewing area experts, and creating a newsletter IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Brainstorming and creating new material and content from a marketing guide with guidance of the team. Creating a newsletter that supports a diverse and inclusive programming with input from all professions that we offer. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A bank of content for the next 6 months for our company to use. 12 diverse and inclusive newsletters