Focuses on developing a creative advertising strategy and brand plan that aligns with a company’s overall marketing objectives. Topics include the business of brands, marketing strategy, ethical and legal considerations in advertising, advertising strategy development, media planning and buying, creative development and testing, identifying and measuring success on key performance indicators, historical foundations of advertising, and what’s next in the industry. Students apply course concepts to develop a creative advertising strategy to address campaign objectives.

Developing or assessing a planning (budgeting) and control process Creating a balanced scorecard Providing focused business analysis such as cost-volume-profit (break-even) or relevant analysis evaluating pricing alternatives budget and planning decision support tools: cost volume profit analysis, relevant cost analysis cost of goods or pricing methods lanning or reporting systems Financial anaylsis about different projects Capital investment decision

This experience connects industry professionals with Northeastern students specializing in health informatics. They are equipped to tackle clinical, technical, and business challenges in healthcare. Students are trained to leverage technology and information management to enhance healthcare delivery and outcomes. By participating in this program, companies can engage with students who are adept at data extraction, analysis, and implementation, while students gain practical experience and build professional networks that could lead to future collaborations.

The Master of Science in Regulatory Affairs   is designed to deepen students' understanding of the global compliance requirements for the development, marketing approval, and utilization of highly regulated products, including food, drugs, biologics, and medical devices. Students declare concentrations in General Regulatory Affairs, Operational Regulatory Affairs, Strategic Regulatory Affairs, Clinical Research Regulatory Affairs, International Regulatory Affairs , or Regulatory Compliance. This capstone course challenges students to exercise their ability to apply global regulatory requirements into submission-ready documents and broadly applicable regulatory science solutions.