Digital Marketing Enhancement for Santé Diversité

Santé Diversité, a nonprofit organization in Quebec, is committed to promoting equity, diversity, and inclusion within the healthcare sector. The organization aims to enhance its digital marketing efforts to increase visibility and engagement across social media platforms such as Instagram, LinkedIn, and Facebook. The project involves developing strategies to effectively reach healthcare professionals and partners, creating bilingual content to promote programs and community stories, and designing awareness campaigns for events and initiatives. The goal is to support Santé Diversité in amplifying its mission and impact through improved digital presence and engagement. Students will apply their classroom knowledge in digital marketing to address these objectives, focusing on content creation, campaign development, and basic analytics tracking.

Santé Diversité – Web Development Project

Santé Diversité aims to enhance its online presence by finalizing and optimizing a modern website that serves as a hub for ethno-diverse healthcare communities. The project focuses on improving the website's functionality to securely receive online donations, host interactive webinars and training sessions, manage new member registrations and memberships, and promote inclusion and networking. The goal is to create a user-friendly platform that facilitates engagement and participation among healthcare professionals from diverse backgrounds. By applying classroom knowledge in web development, security, and user experience design, learners will contribute to a project that supports community building and professional development in the healthcare sector.