Real Adulting 101 - Digital Marketing Strategy


Project scope
Categories
Communications Operations Marketing strategy MediaSkills
marketing strategies content creation instagram stories planning digital marketing blogs blog posts tiktok social media search engine optimizationPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
Real Adulting 101 is looking for students to help with the implementation of a strong marketing strategy. This includes creating content that aligns with our brand (brand story to be shared with students), planning and executing the social media posts, and implementing an SEO strategy for both our website and socials. In our voice, we are fun, educational, real and sometimes a little bit sassy.
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Content Creation with a specific focus on TikTok and Instagram.
- Implementation of an SEO Strategy
- Research and planning of Blog
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.
Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.
- Content Creator x 2
- SEO Strategist
- Communications (for both blogs and social media captions)
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Have the following content created that aligns with our brand, values and mission: 20 educational carousels, 15 saveable-worthy individual posts, 20 reels/tiktoks, 10 instagram story poll days, 20 blog posts (planned only; execution would be a bonus).
- Design and implement a clear and effective SEO strategy
About the company
Real Adulting 101 is an online, educational membership platform where adults can find all the relevant and necessary education needed to break down adulting barriers, allowing for them to go from simply surviving to thriving.
Real Adulting 101 will supply adults with the tools, guidance and education necessary to take control of their life while providing entertainment, community, confidence and motivation. We value education, relevance and community.
Portals
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Toronto, Ontario, Canada