The goal of this project is to enhance the online presence and user engagement of Resumehog.com through strategic marketing and search engine optimization (SEO) efforts. The project involves creating compelling marketing assets that can be organically promoted on X.com (formerly Twitter) to increase brand visibility and user interaction. Additionally, the project aims to identify opportunities for data-driven SEO improvements by analyzing current website performance and user behavior. This will involve conducting consumer research to gather insights from existing users, which will inform the development of new features for the app. The project will allow learners to apply their knowledge of digital marketing, data analytics, and SEO strategies in a real-world context, while also honing their skills in content creation and consumer research.

The deliverables for this project include a set of marketing assets designed for promotion on X.com, a report detailing data-driven SEO opportunities, and a summary of consumer research findings. Additionally, learners will provide recommendations for new app features based on user feedback. These deliverables will demonstrate the application of classroom knowledge in digital marketing, data analysis, and user research, culminating in actionable insights and creative content for Resumehog.com.