Marketing Strategy Plan for Biotech Products in Turf
Main contact
Project scope
Categories
Biotechnology Communications Market research Product or service launch Sales strategySkills
marketing strategies target market fertilizers value propositions turfgrass management marketing biotechnology pesticides biologyWe want students to help us build a marketing strategy plan to grow and engage our target market: Natural biological treatments to reduce and replace chemical fertilizers and pesticides in turf management. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- Determine whether fertilizer or pesticide is a bigger market
As the owner I will work directly with the student as well as connect them with my graphic designer to discuss the results and approach of how best to implement the information to see the benefits of their work and next steps.
I am available for zoom or phone calls.
About the company
West Coast BioGreen is a team with passion at the heart of our business. Introducing soil enhancements to local farmers, organizations, and residents is more than a job to us, it’s a commitment. For us, regeneration of soils is creating longevity for our future generations.
Main contact