U.S. Market Research & Commercial Outreach Intern (Medical Technology)
Main contact
Project scope
Categories
Market research Customer segmentation Digital marketing Lead generation Marketing strategySkills
holter monitor application programming interface (api) health technology sales prospecting competitive analysis medical devices biomedical sciences electrocardiography curiosity market researchThe goal of this project is to support Quadromed’s entry into the U.S. market by helping define and validate key customer segments within cardiac diagnostics. The student will research specific healthcare provider categories, conduct competitive benchmarking, and build an initial outreach list using guided criteria. This focused approach will allow the student to gain experience in health market research, outreach strategy, and lead qualification.
What are students expected to complete?
Students are expected to:
- Conduct a focused segmentation analysis to identify and profile 2–3 U.S. healthcare provider segments (e.g., outpatient cardiology clinics, independent diagnostics providers)
- Research and summarize demographic, operational, and regulatory characteristics for these segments
- Develop a competitive landscape brief that profiles 3–5 companies serving similar markets
- Identify and summarize differences in service offerings, pricing models, and value propositions
- Present findings in a final report, including key insights and strategic considerations for market entry
Quadromed is a Montreal-based importer and distributor of innovative medical devices and digital healthcare platforms. We are expanding into the U.S. market with key technologies in cardiac diagnostics and AI-enhanced health data analysis.
This role will help identify the market potential of clinical clients in the U.S. for:
- XXX (brand name ECG Device): a wearable Holter ECG monitor with cloud-based scanning service
- XXX (brand name ECG platform): an advanced ECG and cardiology workflow platform
- XXX (brand name ECG Device) AI powered ECG too: AI-powered diagnostic data enhancement tools
Quadromed is a Montreal-based medical device importer and distributor specializing in digital health platforms. We are entering the U.S. market with advanced solutions in cardiac diagnostics, including wearable ECG monitoring and AI-based data interpretation. This project will contribute foundational insights into how we approach commercial expansion in a new healthcare landscape.
Qualifications
- Enrolled in Health Systems, Public Health, Biomedical Sciences, or Business program
- Strong research and analytical skills
- Interest in healthcare innovation and U.S. clinical practice models
- Ability to synthesize and clearly present research findings
- No prior CRM or outreach experience required
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are a Montreal-based Canadian company specializing in the importation and distribution of medical devices to hospitals and clinics across Canada. Our comprehensive services include clinical support, educational assistance, and after-sales service for all the devices we offer. Currently, we are exploring opportunities to diversify our product range, and we find the field of medical lasers particularly intriguing.
Main contact