The project increases public awareness about child abuse, its severe consequences, and preventive measures by leveraging social media platforms. Kids At Risk Action (KARA) seeks to amplify its critical information to a broader audience, emphasizing the importance of recognizing and addressing child abuse. The project will involve reposting KARA's social media content to grow readership and awareness. The team will research effective social media strategies, design visually appealing posts from KARA's library of work, and share content for optimal reach and engagement. By applying classroom knowledge of digital marketing and communication, learners will help KARA extend its reach and impact in the community. The project will encourage reposting across focus on platforms such as (af few examples):

TikTok, WeChat, Telegram, Messenger, Snapchat, Douyin, Platform,Reddit,Kuaishou, LnkedIn, Twitter/X, Pinterest, Discord, Threads, Twitch, ensuring the message is consistent and compelling across all channels.

The deliverables for this project include a comprehensive social media content calendar, a series of redesigned posts from the KARA website (Current Kids At Risk News - INVISIBLE CHILDREN & podcasts: KARA Podcast | Podcast on Spotify ) ready for publication, and a report on recommended strategies for future campaigns. The team will also provide a path to analysis of engagement metrics to assess the campaign's effectiveness. Additionally, a presentation summarizing the project's outcomes and insights will be prepared for KARA's review.