Business Strategy to Increase Brand Awareness & Product Visibility for AumOui Lifestyle Essentials
Project scope
Categories
Communications Competitive analysis Market expansion Product or service launch Marketing strategySkills
target market competitive analysis strategic planning market trend brand awareness key performance indicators (kpis) marketing market research business strategies marketing strategiesAumOui Lifestyle Essentials, Inc. is seeking to enhance its market presence by optimizing product visibility and brand awareness.
The company aims to strengthen its position in the lifestyle products sector by leveraging innovative business & marketing strategies.
This project involves analyzing current business & market trends, identifying target demographics, and evaluating existing business& marketing efforts.
The goal is to develop a comprehensive business strategy that aligns with AumOui's brand values and resonates with its audience.
Learners will apply their knowledge of business & marketing principles, consumer behaviour, and digital marketing tools to create a strategic plan that enhances brand recognition and product visibility.
The project will involve tasks such as conducting business & market research, analysing competitors, and proposing actionable business & marketing tactics.
The project deliverables will include a detailed business strategy document that outlines the proposed business & marketing initiatives.
This document should include an analysis of current market conditions, a competitive analysis, and a set of strategic recommendations.
Additionally, learners will present a business & marketing campaign proposal that includes key performance indicators (KPIs) to measure success.
The deliverables will provide AumOui with a clear roadmap to improve brand & product visibility, and brand awareness in the target market.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
A self-care life-style and products line, celebrating feminine & masculine qualities, featuring artisan soaps, as well as a full-line of bath and aromatherapy products, including lotions and candles, etc.; and accessories/swag.