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Digital Marketing Strategy (FALL'24)

MRKT 623
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Dominika Hanc
Dominika Hanc
Faculty Member
(10)
6
Timeline
  • October 16, 2024
    Experience start
  • December 23, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
British Columbia, Canada
Any company type
Any industries

Experience scope

Categories
Digital marketing Search engine optimization Social media marketing Marketing analytics Competitive analysis
Skills
digital marketing sales & marketing marketing strategy
Learner goals and capabilities

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Learners

Learners
Post-graduate
Intermediate, Advanced levels
30 learners
Project
10 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit a Digital Marketing Plan (report) including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • October 16, 2024
    Experience start
  • December 23, 2024
    Experience end

Project Examples

Requirements

The outcome of the project is a Digital Marketing Plan for the company based on the current situation analysis and business needs.

Working in groups of 5 to 7, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and online sales. They complete audits on the business's current website analytics, SEO, and social media presence. Examples of the elements included but not limited to:

  • SEO plan,
  • Paid search marketing plan,
  • E-mail marketing plan,
  • Social media marketing plan,
  • Mobile marketing plan
  • Web analytics, evaluation & recommendations


The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

  • Introduction and Company Background
  • Situation Analysis
  • Objectives
  • Strategic decisions
  • Digital Marketing Tactics
  • Implementation / action plan
  • Conclusion

Please, note that this is a top-line digital strategy with recommendations and examples, but it won't provide any specific tactics or deliverables other than the plan. For example, teams won't build websites, create ads, social media calendars, keyword lists, etc.


Please apply only if you are available to meet online with students on these dates:

- Wednesday, Oct 16th, 8:30-9:30 + 10:00-11:00 PST & Thursday, Oct 17th, 12:30-13:30 – Briefing

- Wednesday, Nov 20th, 8:30-9:30 + 10:00-11:00 PST & Thursday, Nov 21st, 12:30-13:30 – Mid-project Q&A

- Monday, Dec 2nd, 8:00-10:00 + 10:00-12:00 PST & Tuesday, Dec 3rd, 12:30-14:30  – Final in-class Presentations (preferably on campus)

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
     *
  • Q2 - Checkbox
     *
  • Q3 - Checkbox
     *
  • Q4 - Checkbox
     *
  • Q5 - Text short
    Are you are available to meet online with students on these dates: - briefing - Oct 16th, 8:30-9:30 + 10:00-11:00 AM PST & Oct 17th, 12:30-13:30 PST - mid-project questions - Nov 20th, 8:30-9:30 + 10:00-11:00 & Nov 21st, 12:30-13:30 PST - and preferably on campus or also online for final presentations on Dec 2nd, 8:00-10:00 + 10:00-12:00 & Dec 3rd, 12:30-14:30 PST  *
  • Q6 - Checkbox
     *